Website visitor statistics, or webstats, are notoriously confusing and complex to understand. If misunderstood you run the risk of believing your website is performing better than it actually is.

To get a clear idea of your website’s effectiveness you need at least a grounding in the basic principles of the subject. So we have produced a brief Guide to Visitor Statistics to help you on your way.

Click here to download your own free personal copy.

 
Before and after the makeover

The organisers of Tockwith Show, a country show in North Yorkshire, asked Toby Wallis Communications to review and redesign their website and other visual identity elements.

As the Show is supported largely by volunteers it was important to ensure that the website can be updated by section very easily, so responsibility for different parts of the site can be allocated/re-allocated in response to personnel changes. At the same time, the overall design must be robust as well as attractive so that any changes/additions to the website retain the appropriate design identity.

In order to meet these requirements it was decided to built the new website on the WordPress™ platform. This has the added advantage of a very quick deployment cycle, so the whole site was up and running in just a few weeks.

The new website went live on Easter Saturday, 23rd April. Innovative features include online advance ticket sales, News by Email, a Facebook page, interactive maps and more. Plans are currently being laid for the publication of results, with the aim of these appearing on the website as soon as they are announced at the Show.

Toby Wallis commented: “We also own and operate Country Shows and Fairs, a listings website which provides valuable publicity support for Country Show organisers. So our involvement with Tockwith does not end with the design of their website but will be ongoing to develop their communications strategy going forwards.”

Topics include: 

• Check your Copy
• Work your Sitemap
• Search Engine Optimisation
• Data Capture and Follow-up

…and much more!

Plus there’s a valuable checklist for you to use to make sure your website is working its hardest for your business, all round the clock, and some exclusive special offers to help you on your way.

Download your copy of this invaluable booklet, completey free of charge, from www.ordermyfree.info/toptips.

To avoid this, you can encrypt the email addresses on your web pages so a spambot cannot identify them. The addresses still appear as normal, and if you use a mailto: link in your code this will still perform as required.

Toby Wallis Communications has now introduced an online tool which generates an encrypted version of any email address entered. The encrypted code can then be copied and pasted into any web page, thus creating a spam-proof email link quickly and easily. The encryption tool is available free of charge on the company’s website.

To access the email encryption tool from Toby Wallis Communications visit http://www.walliscommunications.com/encrypt-email.

We have added a new section called Products and Services where we include a number of useful services. This complements the existing Services side-box and together is building into a valuable list of resources.

Items currently available on our site include:

• Skype
• Broadband speed check
• Search and order domain names
• Measure your screen size
• Check your IP address
• System Status
• Webmail

May 25, 2010

Please update all your records.

This change makes use of new flexible numbering which will make it easier to contact us. If you are interested in saving money on your phone calls, visit our sister company’s website at www.topvaluetelecoms.com

May 17, 2010

Every page now has an additional sidebar box called “Services” and clicking any link takes you straight to the service you require.

Current services are as follows:

• Measure your screen size
• Search and order domain names
• Check your IP address
• Webmail

More services will be added from time to time.

Why not subscribe to our newsletter so you can receive news of current developments at TWC? Enter your details in the box on any page.

January 26, 2010

Developed exclusively by Toby Wallis Communications, the new E-lite™ system brings e-commerce to even the smallest organisation. The system is suitable for product catalogues of up to around 50 items (though there is no actual limit) and integrates with PayPal™ to create a system that is quick to set up, easy to manage, secure and inexpensive to install.

“All that you need is a PayPal™ account and we can set up a system for you in a few days” says Toby Wallis, owner of Toby Wallis Communications. “The product list lets you include photographs and detailed descriptions of your products, and you can update it in minutes using any web-enabled computer.” Prices start from just £149 or £14.99 a month.

The introduction of E-lite™ arises from Toby Wallis Communications’ experience in providing online shopping systems for company websites. “Until the advent of E-lite™, the cost of setting up a system, integrating it with payment gateways and banks, testing and deploying it could be prohibitive for the small business,” says Toby. “Now e-commerce has come within the reach of shops, small businesses, and even local clubs and societies. We think it has a great future!”

An example of E-lite™ in action can be seen on the Green Howards Museum website.Click here to find out more about E-lite™, or to discuss an E-lite™ online store for your company, please contact Toby Wallis at Toby Wallis Communications.

Jan 20, 2010