New British Legion website launched on Remembrance Day

Toby Wallis Communications has launched a new website on behalf of the Royal British Legion St. James’s Branch on November 11th 2013. It was an appropriate day for a renewed fundraising push for the charity, which runs the famous Poppy Appeal to fund the support it provides to ex-service personnel.

The website marks a new development for St. James’s Branch, which is the Legion’s national branch and enables many people to join the Legion who might not otherwise be members. As the Legion’s central branch, the branch has no geographical affiliation and therefore appeals to members from all over the country.

Until now the branch has “camped” on the national website, which offers space in its Branches pages to all branches. But members of the branch committee felt this was too restricting in light of the innovations and pro-active agenda they had in mind to develop St. James’s branch into a dynamic new organisation.

“Not only did we feel that the national website was somewhat restrictive in terms of the design opportunity and funtionality it provided,” says John Topping, Branch Committe member, “but we wanted to raise the profile of our branch and be more pro-active in our efforts to raise funds. We believe our new website starts that very process.”

The new website has proved popular with members and the general public and is already receiving increased traffic. Enquiries and offers of help are being generated on a regular basis and the branch mailing list is growing steadily from the subscription link on the site.

View the new website at


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